My Review of Two of 2015’s Bloggie Winners


Apartment Therapy won a Bloggie for Best Art, Craft, or Design for 2015.  

This is a well-organized, slick-looking, professionally put together looking blog with the editorial style of a magazine.  It is published by AT Media, which seems to be a group since 1994.  The articles all have bright photographs to grab attention. They are categorized clearly in “House Tours”, “Design”, “Lifestyle”, “DIY”, “Organizing & Cleaning”, “Remodeling”, “Money”, “Shopping”, and “Video”.  The articles often promote products and there is heavy ad content throughout for the latest cleaning supplies, housewares, middle-end-price-point furniture and also for an interior design school.  This blog is aimed at a readership of the mainly female, late 20’s through 40’s, who would read Good Housekeeping and Architectural Digest. This blog brings both of these points-of-view together nicely, in a comprehensive one-stop-shopping resource for home style.  There are widgets which give the reader of each article the opportunity to share on Facebook, Instagram, and Pinterest the articles.  This is a very visual blog that someone can spend an afternoon browsing through in leu of a magazine.  The only thing that might be a problem is that it may be overwhelming if you aren’t on a large screen, such as a tablet.  Each page has two to three ads on them and they blend in nicely with the content, so as to not be too intrusive. Between them and the “Shopping” section breaking down each item in a given picture and sharing links to stores like Anthropologie, West Elm, and Urban Outfitters this blog must generate quite a bit of revenue from its advertising.

Words for Worms won a Bloggie for Best Book Weblog for 2015.

The host, Katie, is an avid reader and has very current articles about the latest books. The blog is four-years old and is very cutesy and personal in style.  Polka-dots and penguins are everywhere, so it’s very casual looking.  She has a comprehensive “Books Reviewed” section listing all reviews under author’s last name.  She has a form which authors can fill out to submit their book for her to review.  Also, she has a section called “The Fellowship of the Worm”, which is her book club. She offers tee-shirts, Kindle covers, and coffee mugs with her reading Penguin character on it, maintained by Zazzle merchandizing app. There is an ad for Audible by Amazon, which is appropriate for her audience of book lovers. Also, at the bottom of each review is an asterisk which mentions that if you buy from a link on her site, she will receive a small commission. If you click on a book’s name, it takes you to the Amazon page which corresponds to it. Her taste in books runs to general fiction, humorous memoirs, and historical fiction. This blog is aimed at a demographic of primarily females in their 20’s-30’s looking for a book to read. If you’re in the market, she’s got reviews to help you make an informed purchase.


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